![]() ![]() Financials: Include your key assumptions and provide two scenarios.Ĩ. If you are planning any key hires in the near future, and you will be using the funding to build out the team, include the roles in this part of the discussion.ħ. Get the approval of any directors and advisors before including their information in the document. Include the list of advisors or board members as well as service providers. People: Investors are putting their money behind you, so be sure to highlight how you’ve recruited the best team available to build the company. You may also highlight your competitive advantages.Ħ. Include a discussion of intellectual property (for example, patents, copyrights, trademarks) and any technology partnerships. Outline the next R&D steps to further build on or improve your offering. Detail how your product is scalable and when you plan to launch if you have not already done so. ![]() Products and services: Describe your product or service include photos or screen shots if it is a software product. Include a description of the channels to market and your marketing communications strategy.ĥ. Provide a revenue model and describe the sales cycle and process. Sales and marketing strategy: Explain how you will get the product into the customers’ hands.Refer to any customer testimonials in this section and include the document in the appendix or the due diligence package. Customers and end users: Provide an outline for the target customers for your product or service.Consider developing a competitive matrix that lists the key attributes of your product and your competitive advantage and positioning. Include a description of competitors’ products, distribution channels, pricing and partnership. Competition: Demonstrate that you fully understand the challenges from outside competitors, both large and small.Market and industry: Include relevant research on your market and industry, such as market size, market segments, your product’s niche, the market’s growth prospects, new trends and technologies, and any barriers to entry.The market opportunity: Address the following areas and answer the questions,“Who are your customers? How are you going to make money?” Answer the question,“What is your company’s value proposition?”Ĥ. Company background and opportunity summary: Provide a quick history of the company and describe the basic market need and your company’s solution. Cover page: Include the company’s name, contact information and company logo.ģ. To attract investors a business plan should include the following:ġ. Use a business plan template to create your business plan by adding the detailed information behind the pitch deck and executive summary outline. ![]()
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